When an Alaska Airlines Boeing 737-9 made an emergency landing in Portland on January 5 following a door plug blowing out shortly after departure, alarm bells began to ring.

For Boeing, this was another incident on its 737 MAX series and one that it simply could not afford to happen.
Across the last half-decade, the trust in the manufacturer from the flying public has dropped significantly. Boeing’s gap in market share with rival European aircraft manufacturer Airbus, a direct competitor, has widened considerably following fewer orders and deliveries per year.

Boeing’s current position has been attributed to several factors, including poor quality control, a race to secure profits and more. Analysts and former employees that Al Jazeera spoke to pinned the decline on the company’s culture, which has created a schism between management and employees on the factory floor for some time – the 737-9 crisis being only the latest symptom of the continuing problem.